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There are so many ways to promote Taobao, and all kinds of them are dazzling. I don't know where to start, and I don't know what it means. Among the many methods, there are Taobao customers. The concept of it was vague. Now, share your personal opinions with you!

Taobao, a person who helps Taobao sellers to promote goods and get commissions according to the results of the transaction (can be an individual or a website), previously called Amoy, since January 12, 2009, officially changed its name to Taobao. “Taobao” refers to people who help Taobao sellers to promote goods and earn commissions. As long as you get the promotion link of Taobao products, let the buyer enter the Taobao store through your promotion link to purchase the goods and confirm the payment, you can earn the commission paid by the seller, no need to invest the cost, no risk, the highest commission reaches the commodity transaction 50% of the amount.

Taobao customer promotion is a promotion mode of transaction billing. Taobao customers only need to obtain passwords from Taobao customer promotion area, and any buyer (package yourself) will be promoted by you (link, personal website, blog or community). Posts) After entering the Taobao seller's store to complete the purchase, you can get the commission paid by the seller.

Taobao's commission mechanism

1. The seller can directly increase the commission rate within the commission range.

2. The seller cannot directly lower the commission rate, but can lower the commission rate by first deleting the promotion plan and then creating a new promotion plan.

3. The seller can directly adjust the store's uniform commission rate within the commission range.

4. The buyer has not purchased from the Taobao customer promotion link, and the purchase completed within 15 days is valid. Taobao customers can get the commission paid by the seller. If the treasurer withdraws from Taobao's promotion, the user's clicked promotion link will continue to be valid for the user within 15 days before the shopkeeper quits, and the commission will still be calculated after the product is taken within 15 days after the click.

5. If the actual transaction amount minus the postage is greater than or equal to the unit price of the product, the actual transaction amount minus the postage multiplied by the commission rate is calculated.

6. If the actual transaction amount minus the postage is less than the unit price of the product at the time of the auction, the unit price is multiplied by the commission rate.

7. If the buyer purchases the item directly through the Taobao customer promotion link, the commission is settled according to the commission rate corresponding to the item.

8. If the buyer purchases one of the other displayed products in the store through the Taobao customer promotion link, the commission will be settled to Taobao according to the commission rate corresponding to the product.

9. If the buyer purchases other items in the non-display items in the store through the Taobao customer promotion link, the commission will be settled to Taobao according to the uniform commission rate of the store.

Online promotion is actually one-on-one marketing of precision marketing. People who do not know about online marketing and those who engage in traditional marketing often misuse online marketing as traditional advertising. Traditional marketing has invested a lot of resources to promote the use of media advertising, but whether it is TV or newspapers have editorial limitations, advertising information should strive to refine the information in place. And the traditional advertisement is a uni-directional one-way push information mechanism, there is no interaction, the information receiver can only choose to read or watch, otherwise it is to skip the information. So the best advertising return can be achieved with the best fit audiences or readers for traditional advertising. Return on Investment (ROI). When switching to online promotion, people engaged in traditional marketing sometimes over-focus on easy-to-remember slogan Slogan, ignoring the fact that online promotion is Bi-directional, a two-way messaging mechanism. wrong! wrong! wrong! High quality and targeted content is the key to victory.

Traditional marketing vs online promotion

Precision Marketing - Emphasizes audience and relevance

Audiences or audiences can not be precisely defined by their audience for traditional marketing. The best that traditional marketing can do is segment Segments readers. This does not mean that those who engage in online marketing today are smarter than those who engaged in marketing decades ago, but rather because of the advantages that technological progress brings. Social media such as Facebook require users to enter the correct identity when registering Demographics Data, so they can more accurately grasp the characteristics of individual users. The messages are naturally more likely to arouse their concern and sympathy. For example, you will not promote female sanitary napkins to male users advertising. LinkedIn requires demographic information, but also requires you to fill in your past work experience. The traditional advertising platform you can do most is to select ads on female shows or in print media (eg beauty magazines). Because the online platform knows your demographics, your interests, and your behavior, the information you pass on can be carefully screened to make it as Relevance as possible for you. So we say that online marketing is actually one-on-one marketing of precision marketing. Although today may not be completely one to one, tomorrow is certainly.

Precise marketing is especially important for product services for niche markets. The concept of precision marketing by Google Adwords keyword ads flourish. Adber also accepts advertising from you. It is Google's use of IT technology will be many, many advertising budget is very small advertising needs to meet, add up to advertising costs than traditional media ads spend more. Therefore, Google's achievement is a classic case of Long-tail Theory. Interestingly, search engines have no searcher demographics since the beginning. Demographic data is collected by Google from applications that require user registration and login, such as Gmail, Google +, YouTube, Google Play, Google Analytics, and more.

Based on UGC and DIY

Advertising platform for the pursuit of automation to drive down the threshold of advertising, so that small businesses can also use. But a lot of time for small businesses to do their own DIY. Today, online promotion platforms are essentially non-developmental content (except for the use of some teaching methods), and the use of platform users to participate in the release content User Generated Content (UGC) to maintain the platform activity. Therefore, the effective use of content marketing provides a very cheap and almost free publicity platform.

Learn more about audience behavior and adjust in real time

Over the past two decades, there have been many different ways to monitor and analyze online visitor behavior, such as: logging in through browser cookies and across devices. The content of online promotion becomes very interactive and can be adjusted appropriately according to the visitor's behavior. E.g:

You can create a button on your web page to hide a detailed description of your product or server. Interested visitors can click the button to expand the content. This is some degree of interaction and one-on-one content customization. E.g:

Concise product description

Concise product description

Detailed product description

Publish keyword search ads like Google Adwords. This is what we call Search Engine Marketing or SEM. You can define what to display using keyword searches that users enter. This is also a degree of interaction.

You may also notice that when you search the web for information such as hotels and flights, many of the other advertisements shown on the other websites are related to your browsing behavior. This is called Remarketing Remarketing, today is already a very mature online advertising mechanism.

Tracking online visitor behavior can not only improve the website shop, but also make use of big data analysis to improve the physical store business. This is the essence of O2O.

Accurate marketing advertising pricing more flexible

Because traditional advertising platforms are not accurate, advertising is expensive and only advertisers can benefit from products and services that target the general public. However, there is also no risk-free. For example, when the financial turmoil caused consumer confidence to falter, the efficiency of advertising has plummeted. Traditional advertising platform is difficult to quickly adjust the price down. However, the online advertising platform is based on the real-time bid auction mechanism Auction, so naturally adjust the price to adapt to the Tai Wai environment.

And when online advertising can collect audience response advertising mode is not simply the traditional calculation of Cost per Thousand Impression, you can click on Cost per Click or click on per view Cost per View. The Facebook advertising mechanism is more complex, for example, based on the past clicks of the advertising audience and the purpose of advertising under the advertiser.

Check your current online promotion performance

If you've already installed Google Analytics Google Analytics, checking that your current online promotion is done correctly is not difficult. Google Analytics average page retention time is a good reference number. If a visitor has an average page retention time of less than 30 seconds and a high bounce rate, even though you may have been successful in attracting visitors through an online promotion, the content you provide is not valuable to them, let alone converting them For your client This promotion is just a waste of money!

Promotions are a great way to get your organization motivating prospective customers to buy. However, if you choose to invest in a promotion with full understanding of the elements that determine its success, your business risks risking the loss of more customers. Here are the five basics of successful promotions, and how to use them to change your organization.

When done correctly, promotions can change the business. Take digital coupons as an example: According to a survey conducted by the Mobile Business Daily, about 96% of mobile phone users in 2015 will use smart devices to search for digital coupons. Online coupons are also 10 times the traditional coupon rate.

With digital coupons, customers can enjoy discounts and special offers without having to deal with the extra part of traditional paper mail. Consumers can easily locate and redeem offers from hundreds of websites on an as-needed basis without the need to use large amounts of coupon folders or coupons to fill wallets and wallets. A good example of a sales promotion is digital coupons, which can yield measurable returns on a small amount of investment. It is estimated that 44.5% of businesses will invest digital coupons for marketing purposes by 2016.

Marketing pressure

Promotion methods that use digital coupons are usually successful. According to the American Marketing Association, promotions are defined as "the pressure to apply media and non-media marketing for a limited period of time in order to stimulate trials, increase consumer demand, or improve product quality." This definition covers a wide range of details of the promotion. In fact, the promotion is the incentive. The promotion is essentially to give potential customers an extra reason to consider doing business with you and your company.

The idea behind this is that once customers are willing to take the first conviction to jump and try your product, either through limited trial periods, discounts, special offers, free shipping, branded gifts, loyalty programs, or the above digital coupons As long as the results are satisfactory, they are willing to invest further. Promotions allow businesses of all shapes and sizes to get down to earth with the common goal of increasing sales in the short and long term.

What promotional promotions?

In other words, not all promotions are successful. For whatever reason, some promotions failed to attract the interest of potential customers. While this may occasionally be the result of a mediocre product or service, often the cause of such failure can be attributed to the campaign itself. In order to effectively motivate customers and your organization to do business, your promotion strategy should include five elements:

1. Target audience Loyalty customers spend more than 10 times the average customer spend their entire lives. The difficulty with any marketing effort is finding the individual who eventually develops into a brand advocate. Many marketers believe that by casting a sufficiently large network, they will be able to find these people simply by their percentage. After all, if there are enough potential customers to contact, then a certain percentage of potential customers are bound to be paid customers through sales channels, and a small percentage of them will become loyal customers.

The problem with this mentality is that the efficiency is very low, only a small percentage of potential customers and potential customers "return" to offset the initial investment. By predefining your target audience, your business can make better use of your limited marketing resources. Through this process, companies can target those most likely to be loyal customers without wasting any resources.

This can also be said for marketing campaigns. To understand the best target audience for promotions, you first need to learn more about the customers you already own. Send a simple questionnaire or questionnaire (or create one directly on your site) to let clients share their demographics. Give encouragement in advance so that customers spend time sharing personal information.

Once you have a clearer idea of ​​who uses your product or service, you can accurately determine what issues your product or service design will address. With these two factors in mind, you should focus your promotions on those most likely to be genuinely interested.