Promotions are a great way to get your organization motivating prospective customers to buy. However, if you choose to invest in a promotion with full understanding of the elements that determine its success, your business risks risking the loss of more customers. Here are the five basics of successful promotions, and how to use them to change your organization.

When done correctly, promotions can change the business. Take digital coupons as an example: According to a survey conducted by the Mobile Business Daily, about 96% of mobile phone users in 2015 will use smart devices to search for digital coupons. Online coupons are also 10 times the traditional coupon rate.

With digital coupons, customers can enjoy discounts and special offers without having to deal with the extra part of traditional paper mail. Consumers can easily locate and redeem offers from hundreds of websites on an as-needed basis without the need to use large amounts of coupon folders or coupons to fill wallets and wallets. A good example of a sales promotion is digital coupons, which can yield measurable returns on a small amount of investment. It is estimated that 44.5% of businesses will invest digital coupons for marketing purposes by 2016.

Marketing pressure

Promotion methods that use digital coupons are usually successful. According to the American Marketing Association, promotions are defined as "the pressure to apply media and non-media marketing for a limited period of time in order to stimulate trials, increase consumer demand, or improve product quality." This definition covers a wide range of details of the promotion. In fact, the promotion is the incentive. The promotion is essentially to give potential customers an extra reason to consider doing business with you and your company.

The idea behind this is that once customers are willing to take the first conviction to jump and try your product, either through limited trial periods, discounts, special offers, free shipping, branded gifts, loyalty programs, or the above digital coupons As long as the results are satisfactory, they are willing to invest further. Promotions allow businesses of all shapes and sizes to get down to earth with the common goal of increasing sales in the short and long term.

What promotional promotions?

In other words, not all promotions are successful. For whatever reason, some promotions failed to attract the interest of potential customers. While this may occasionally be the result of a mediocre product or service, often the cause of such failure can be attributed to the campaign itself. In order to effectively motivate customers and your organization to do business, your promotion strategy should include five elements:

1. Target audience Loyalty customers spend more than 10 times the average customer spend their entire lives. The difficulty with any marketing effort is finding the individual who eventually develops into a brand advocate. Many marketers believe that by casting a sufficiently large network, they will be able to find these people simply by their percentage. After all, if there are enough potential customers to contact, then a certain percentage of potential customers are bound to be paid customers through sales channels, and a small percentage of them will become loyal customers.

The problem with this mentality is that the efficiency is very low, only a small percentage of potential customers and potential customers "return" to offset the initial investment. By predefining your target audience, your business can make better use of your limited marketing resources. Through this process, companies can target those most likely to be loyal customers without wasting any resources.

This can also be said for marketing campaigns. To understand the best target audience for promotions, you first need to learn more about the customers you already own. Send a simple questionnaire or questionnaire (or create one directly on your site) to let clients share their demographics. Give encouragement in advance so that customers spend time sharing personal information.

Once you have a clearer idea of ​​who uses your product or service, you can accurately determine what issues your product or service design will address. With these two factors in mind, you should focus your promotions on those most likely to be genuinely interested.