Advertising is a one-way communication, which aims to potential customers about products and services, and how to get them. Promotions involving relevant product, product line, brand or company information dissemination. It is one of four key aspects of the marketing mix. Advertising may be a form of promotionTen Promotion Strategy.

Difference in time
Promotion is a specific period of time, it may be short-term, and long-term advertising may be hereditary. For example: ABS company may start pushing in a mall offering free drinks every day during the festival, and the same company may be more drinks before the announcement at the start of their holiday, during and after the season to be extended. The purpose of advertising is to long-term brand building, while promoting the purpose of short-term tactical objectives in the sales forward.
Promotional and advertising type
Promote generally divided into two parts:
• Above the line promotion: Promotion media.
• In line promotion: All other promotion. This is largely intended to be subtle enough to promote consumers do not know is happening. Marketing Mix | Offers four P's E.g. Sponsorship, product placement, endorsements, sales promotion, marketing, direct mail, personal selling, public relations, exhibitions.

Advertising can be the following types:
• Media: commercial advertising media, including murals, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television ads, web banners, mobile phone screens, shopping carts, web popups, skywriting, bus stop Wait.
• Covert Advertising: hidden advertising is when a product or brand is embedded in entertainment and media. For example: John Travolta wore in the movie only "diesel" clothing.
• Television Advertising:Marketing: Introduction Promotions virtual advertising may be inserted into regular television programming through computer graphics. It is usually inserted into otherwise blank background.
• Internet advertising: This is the ad, the latest in the form of access to cyberspace and the use of e-mail advertising. On the Internet, often on advertising and promotions, and other sites Indiegogo and Kickstarter, so that individuals and small businesses trying to raise funds their ideas, often in exchange for overlapping promotional items or features of the product / company's advertising program.

Sales relationships with advertising and promotion
Typically, promotional activities and sales directly linked, and advertising is that it may lead to the assumption sales. For example: for a 20% discount on the product might attract customers and induce immediate sale, while giving the newspaper in advertising general brand building may not cause for immediate sale Social media marketing trends for small businesses.
Advertising VS promotion costs
Promotional activities directly linked to sales, so for small companies may be easier to use promotional methods. Ads may be more expensive for small companies, and, while it is assumed in the ad would lead to 天才夢 advertising sales, it may not be feasible for them.
For example: A store might provide information about their products can increase sales, while same store may find it difficult to announce a 20% discount in a variety of mediaseo.